BRIEF
Sharekhan has strong credentials in online trading and the equity market. With BNP Paribas taking over, Sharekhan has forayed into holistic investment solutions rather than just trading. The task at hand is to portray Sharekhan as the destination for wealth creation and help consumers become confident about financial planning and wealth creation that suits their needs, requirements or habits.

INSIGHT
India is inherently a country of savers. Right from childhood, we are urged to save money instead of advising how to make money work harder with the right investments.

IDEA
Sharekhan Kar - an action-oriented idea that not only inspires everyone to start investing wisely but also enables them to take charge of their finance. It is the meeting point between things we’ve been told to do and things we should be doing regarding our hard-earned money.