BRIEF

Investing in Mutual funds has always been a cumbersome process with a lot of paperwork. Sharekhan’s latest offering, InstaMF, is an online, paperless Mutual Fund account that makes investing in Mutual Fund hassle-free. The brief was to get young investors aware of this offering and get them to open a Mutual Funds account with Sharekhan.

INSIGHT

We tapped into our consumer’s existing behaviour. Today everything they need is at their fingertips, be it shopping, ordering a cab or booking a movie ticket. All they have to do is open the app, tap and order. It’s as easy as 1,2,3. So is opening a Mutual Fund Account with Sharekhan.

IDEA

Easy as 1 2 3 –

Portrayed how easy and effortless it is to open a Mutual Funds account with Sharekhan. As a part of communication plan, we created a master video and six targeted videos to be played on shopping, flight booking or zomato kind of sites. Three feature videos were released post the launch of master videos.