BRIEF

Sharekhan has strong credentials in online trading and the equity market. They have customers investing in the primary as well as secondary markets. However, investment in the secondary market is primarily through stocks; other options such as bonds, options, and futures are not being preferred by customers. Sharekhan wanted customers to understand what Options are and how they work so that it will be easier for them to invest in Options.

INSIGHT

Fear of the unknown is what drives us away from trying new things. Especially, when something new already carries baggage of false information surrounding it.

IDEA

Breaking myths and simplifying the understanding of Options through a familiar setting of buying a house, a process which most of us are familiar with. Thus getting rid of the initial obstacle of fear of the unknown making it easier for customers to consider Options as an investment tool.