Sharekhan App
Sharekhan was launching the new upgraded App. Salmon&Co was approved to build a 360 communication around the launch of this app. The KPIs were to get maximum downloads from new and exciting customers with increased usage. Salmon created ‘Veeru aur Sheru Key Fundey’ to bring to life various benefits of the new app through real-life scenarios. The videos have close to 7 million views, resulting in over 8 ½ lakh downloads.